Email Marketing is the Best Direct Marketing Technique

Email is the most admired and successful form of direct marketing available today. Remember when direct marketing was solely the distribution of catalogues, offers and letters via what we fondly now call snail mail? Internet marketing is a significant way of reaching your customers in an affordable matter. One component of this is email marketing which is being added to, or replacing, direct mail campaigns. Direct mail is sending mail pieces directly through traditional postal service mail. Instead you can now reach your current and potential customers at home and work via email at a much more inexpensive price.

Where the old fashioned direct mail practices went straight to the post box the email direct marketing goes direct to the email box and your potential customers receive your offers immediately.

When you start investigating email marketing, you will hear the term ?opt in?. This means your customers have signed up and submitted their email to you instead of you purchasing a blind mailing list. Sending out unsolicited sales pieces is considered spam. Interested customers can sign up for newsletters or other promotions via your Web site or blog and they have the option of canceling at any time which is ?opting out?.

Everybody wins with email marketing. Firstly your customers get the chance to fulfill their desires fast. You can include links to your products, website and images.

There are many ways to get email addresses for email marketing. Here is a list of common ways of obtaining email addresses and the advantages and disadvantages.

1. You can buy email lists ? this is fast but costly and you invariably can only use the mailing list once only.

2. You can build your own email lists ? this is slow and can be cumbersome. However, it is very cost effective.

3. You can become part of an advertising network that gives you access to email addresses. These are extremely cost effective. You can email direct from the internet so you don?t need to format email addresses and use any special software.

Point 3. is one of the most popular and lucrative methods of email marketing simply due the huge scope you have for reaching new customers. Further to this the advantage of emailing via a specially setup website makes it very easy.

Advertising networks are a continuously growing network of people wanting access to new products and services so every time you send an email you are reaching literally thousands and thousands of potential customers.

Point 2 is a wise choice to build a mailing list slowly. Many people use their privately built mailing lists in tandem with the private advertising network. It increases business marketing potential exponentially.

Email marketing is just one piece of the pie known as ?Internet marketing?. Internet marketing encompasses things like social networking, pay-per-click advertising, banner ads, blogging and more. All of these are important in creating interest and loyalty in your readership-enough so that they register by entering their contact information in your sign-up box on your Web site or blog.

Once someone has visited your site, they will often encounter what is known in marketing terms as a ?squeeze page?.

After your new subscriber has entered in his or her contact information, they receive an auto-responder message. An auto-responder is a thank you message and verification tool in one.

As easy as it is for a new subscriber to ?opt in? and subscribe, so it is easy (and legally required) that they have the ability to opt right back out by unsubscribing. Your job is to give them many reasons not to do this: respect (never sending them junk email or selling their information) and value (information and tools they really need). If you are not creative, you can outsource writing valuable content to a professional writer.

Remember to let your subscribers know that they need to add your email address to their contact list. Email accounts have pretty advanced spam filters now and newsletters/marketing pieces are suspect to filters. By letting your subscriber know, via the auto-responder message, that they should add your email as a contact, you drastically reduce the chance they will never see your mailings.

Using email marketing is a creative and reasonable way to reach interested current and potential customers. Offer solid and unique content and product/service offerings and don?t just see email campaigns as a push for a sale. Treat your subscribers with respect, do not give away your contact information, or sell it, without their permission. Utilizing email marketing for direct marketing is smart and cheap. It is in this instance cheap is not nasty but smart. It ensures your profit margins increase and your marketing reach is extended beyond anything you would ever be able to reach via traditional marketing methods.

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