In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself ?The Home of Gaming?.
The ad, carried by CVG, features a picture of a PS3 controller and carries the following claims:
?The largest number of gaming stores in the UK?
?393 stores open at midnight for new game releases?
?Over 10,000 games available online?
?Free UK delivery or Click & Collect instore?
?Pre-order to get your game on the day of release and get our pre-order price promise?
Whatever you think of the ad, it's clear that someone at Tesco has been doing their homework ? it paints the picture of a compelling offer.
Earlier this week Sainsbury's positioned itself as a serious option for gamers while Blockbuster has also been stepping up its gaming activity.
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