Getting More Subscribers - PDF

Proven Things You Can Do Right
Now to Grow a List of Raving
Fans and Increase Revenue
Your Presenter:
Marc Horne

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Optimize Your Website
* What are you optimizing for? The Optin? Search
Engines? The Sale?
* Landing pages - You can grab some landing page
templates at countdownscripts.com
* Highest converting squeeze page.
* Test Variations - Website Optimizer, Crazy
Egg or Google Analytics

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Optimization
* Call your visitors to act. People are lazy. Instruct your visitors on exactly what your
desired action is.
* Keep your opt in box above the fold and always visible to those who have not yet
subscribed. More than 80% of visitors never scroll down
* Make opting, connecting, and joining your site easy by allowing Facebook Connect
or Open ID as an alternative option to register.
* Provide a solid and real reason that a user should subscribe and make it a no
brainer. Talk Benefits - Not Features.

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Traffic
* Grow your social media presence. Seek new strategic relationships and
affiliate partners.
* Optimize your website for the search engines by having relevant key
words, titles, and meta descriptions on your website. On-page text and
copy plays a vital role in ranking of websites. Without a vast knowledge of
SEO, the wise thing would be for you to outsource this aspect to
professionals.
* Release remarkable content. Videos, articles, press releases, podcasts,
and social bookmarking are a few types of content that you can submit to
various websites.

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Gamification
* Gamification is the use of game design techniques,
game thinking and game mechanics to enhance non-
game contexts
* Encourage users to engage in desired behaviors.
* Las Vegas Casinos, Mobile Apps. (Words
w/Friends), Farmville, etc.

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Gamification
* achievement "badges"
* achievement levels
* "leader boards"
* a progress bar or other visual meter to indicate how close people are to completing a task a company is
trying to encourage, such as completing a social networking profile or earning a frequent shopper loyalty
award.
* virtual currency
* systems for awarding, redeeming, trading, gifting, and otherwise exchanging points
* challenges between users
* embedding small casual games within other activities

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Gamification
* Challenge: How can you "Gamify" your website?

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Incentivizing
* Giving Commissions, Rewards, or Credits for
Sharing and Referring Friends. Incentives can make
employees work harder, affiliates push harder, and
clients more eager to share.

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Incentivizing
* Challenge: How can you add incentives to your
affiliates, customers, prospects, and employees?

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Piggybacking
* This is a situation where your company benefits
another company or organization while at the same
time marketing your own product or service.
* Using the "Social Media World" and other highly
trafficked sites to piggy back off of there.
* Guest blog posts.

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Source: http://pdfcast.org/pdf/getting-more-subscribers

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